onetwentythree ltd
EFFECTIVE COMMUNICATION FOR LASTING CHANGE
Telling your story with the key elements that will help employees understand, accept, and make lasting change a reality.
CHANGE REQUIRES LEADERS TO...
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Provide stability
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Encourage innovation
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Leverage logic
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Inspire passion
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Identify responsibility
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Allow freedom
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Maintain precision
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Champion simplification
EFFECTIVE CHANGE LEADERS...
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Identify clear expectations & grow trust
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Illustrate a shared future & paint the vision
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Make connections & demonstrate respect
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Show compassion & face resistance
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Ensure results & name responsibilities
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Elicit pride & enable decision-making
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Promote agility & champion alignment
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Ensure efficiency & facilitate teamwork
We know change is hard. In fact, nearly 70% of all organizational changes fail. This doesn’t happen because the ideas are bad or because employees have ill will. No. It happens because we rarely put the same effort and energy into communicating the change as we did into imagining and planning for it.
Effective, sustainable change is no accident. It is the result of bold ideas, careful planning, and lots of communication. Not just any communication, though. Success relies on every leader being able to tell the change story in ways that meet employees’ needs and bring company priorities into sharp focus.
Lasting change happens when we acknowledge the many competing requirements of significant changes and then craft compelling communication that brings the chaos into balance, with messages that provide direction, engagement, choice, and clarity.
Whether you want to train and prepare your leaders to communicate during change, work with a writer to craft effective messages, or consult on your current change communication strategy, one23ltd can provide the guidance and resources you need.
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Send a note or schedule a call to take the first step towards creating effective and lasting change.